SB 2.4.15 yat-kīrtanaṁ yat-smaraṇaṁ yad-īkṣaṇaṁ yad-vandanaṁ yac-chravaṇaṁ yad-arhaṇam lokasya sadyo vidhunoti kalmaṣaṁ tasmai subhadra-śravase namo namaḥ Let me offer my respectful obeisances unto the all-auspicious Lord Śrī Kṛṣṇa, about whom glorification, remembrances, audience, prayers, hearing and worship can at once cleanse the effects of all sins of the performer. The process of Kṛṣṇa consciousness should be very vigorously propagated all over the world . Simply by seeing the Deity or simply by joining in chanting of the Hare Kṛṣṇa mantra, people will derive tremendous benefit. If one performs kīrtana, chanting, one will be able to think of Kṛṣṇa. One may think, “I danced for two hours and chanted Hare Kṛṣṇa. What is the meaning of this?” This is smaraṇa, thinking of Kṛṣṇa. One may even think, “I foolishly chanted ‘Kṛṣṇa, Kṛṣṇa’ for two hours.” But that also is smaraṇa. Because the Kṛṣṇa consciousness movement is spreading, people are purchasing our books about Kṛṣṇa.
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